Planning, Moderator: Mitsuko Okamoto

After blooming with the talents and efforts of its pioneers, Japanese animation is now entering a phase that will have to be developed consciously and confidently for the future. Not only auteurs and directors but producers, who frame contents planning and set up business schemes, must play a significant role. The animation industry is expanding globally in forms like media franchise and international co-production. Accordingly, producers nowadays ought to think more than ever about how to conduct business in new ways, what kind of talent to train, and what kind of visions to have for producing contents as well as for the Japanese animation industry of itself. With this purpose in mind, the Graduate School of Film and New Media, Tokyo University of the Arts, has been offering an open class series with active producers at the forefront of the industry as the lecturers since 2009. This year, under the subtitle of The Innovators of New Animations, we will invite those who have made unique attempts in the animation industry. We do hope that the English archive of this lecture series will contribute as a valuable resource for researchers abroad who study animation culture and the animation industry of Japan.

[ Mitsuko Okamoto, Profile ]

Producer. Professor of Department of Animation, Graduate School of Film and New Media, Tokyo University of the Arts. She involved in the research of 'planning and producing' at the university since 2007. She produced and planned programs, data broadcasting, and contents for NHK's internet and mobile site. As an executive producer, she launched the program in NHK, "Digital Stadium" (on aired on NHK BS-2), which contributed for nurturing of young talented art creators. She also launched the NHK educational programs,"2355" "0655" in 2010.

Name of Event

Bashamichi Edges: An Open Class Series at the Graduate School of Film and New Media, Tokyo University of the Arts

Contemporary Visual Producing 2012-2013

-The Innovators of New Animations-


*Only available in Japanese at class.

Class 1:

When Culture Merges into a Place –A Case Study of "Machi-Asobi★*"

*Lit. "Town - Playing"

Lecturer: Hikaru Kondo, the president of ufotable, Inc.; the organizer of "Machi-Asobi★"
Time & Date: 19:00 - 20:30, January 18th, 2013

Class 2:

To Educate the audience –"CG Animation Cup"

- The 1st Part: Japan vs. EU Simulation Match at CG Animation Cup
- The 2nd Part: from the Dawn of CG animation to CG Animation Cup
Lecturer: Yutaka Kamada, the representative of DoGA
Time & Date: 14:00 - 17:45, February 10th, 2013

Class 3:

How to Make a Production Company the One and Only – A Challenge of "bones"

Lecturer: Masahiko Minami, the president of bones Inc.
Time & Date: 18:30 - 20:00, February 19th, 2013

Class 4:

A New Relationship between Animation and Media – What has Nico Nico Douga* Brought about?

*Lit. "Smile Videos"

Lecturer: Yoshiro Kataoka, the corporate officer of DWANGO
Time & Date: 18:30 - 20:00, February 26th, 2013

Class 5:

Contemporary Animation of Japan – An Overlook by the Editor-in-chief of Anime! Anime!

Lecturer: Tadashi Sudo, the Editor-in-chief of Anime! Anime!
Time & Date: 16:00 - 17:30, March 2nd, 2013


Tokyo University of the Arts, Yokohama Campus, Bashamichi Building
1 minute from Minato-mirai line "Bashamichi Sta." exit 5, 7
4-44 Honmachi, Naka-ku, Yokohama, Kanagawa, 231-0005

Admission Fee



Organizer: Tokyo University of the Arts, Graduate School of Film and New Media
Co-organizer: Culture and Tourism Bureau, Yokohama-city